The C’s of Communication

The Cs of communication provide a checklist for ensuring that your written and oral communication is clear and effective. You can apply it to your emails, reports, meetings, conference calls ,and presentations so that your audience gets your message.

The C’s of communication are:

1. Clarity. Good communication must be clear so people can understand.
2. Consistency. Most often, your people won’t get it if you said it once. You have to repeat it. It’s been said,  when a leader gets tired of saying something, the people are just beginning to hear it.
3. Creativity. Use different modes of communication to get the same message across.
4. Connection. Communicate to connect with people.
5. Content. Content is king. Great content should be 1) Concise. 2) Concrete. 3) Correct. 4) Coherent. 5) Complete.

Use these Cs and your communication will improve.

About the Author

Dr. Kenneth Acha, MD, DMin.

Kenneth’s mission is to use medicine, spiritual formation, poverty alleviation, and leadership development to help people live lives to the fullest. He holds two doctorate degrees: the first is in medicine and the second is in spiritual formation. He is a practicing U.S. physician, an assistant professor of medicine, and a senior professor of leadership and spiritual formation at Servants University (SU). Kenneth is also a core faculty in the department of orphan care and poverty alleviation at SU and the founder and president of the Kenneth Acha Foundation, an organization that has helped thousands of orphans in Cameroon and trained many leaders since 2005.

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